B2B Services
DACH
Pricing · Private Equity Portfolio · Testing & Certification
Pricing and Productivity Program
European Fire-Safety Testing and Certification Body
>€900k
Annual profit potential
80%
Of standard prices automated
Restored cost coverage and productivity through a pricing configurator, a 12-lever surcharge catalogue and break-even utilisation steering.
B2B Services
DACH
Growth · Private Equity Portfolio · Testing & Certification
Lead-Time and Service Program
European Fire-Safety Testing and Certification Body
4–6 mo
Turnaround target, 70% of projects
€15m
Entry potential, 35 key accounts
Winning market share through faster certification turnaround and a single point of contact, with international potential mapped by account.
B2B Services
DACH
Pricing · Private Equity Portfolio · Engineering Services
Pragmatic Pricing Tool
European Fire-Protection Engineering Services Firm
+24%
Hourly rate uplift after rollout
€1.4m
Year-one margin impact, 150% of target
A Low / Target / High pricing methodology and a fit-for-purpose quoting tool, embedded where quotes happen and coached until the behaviour stuck.
Industry
USA
Pricing · Private Equity Portfolio · Industrial Manufacturing
Spare-Parts Pricing Optimisation
PE-Owned Manufacturer of Access Equipment, US Installed Base
~85%
Of the installed base in the US
10–14 wk
Diagnostic to implementation-ready
Value-based parts pricing replacing cost-plus habit: part criticality, availability and willingness to pay, embedded in the CRM and ERP.
Industry
Global
Pricing · Aftermarket · Industrial Manufacturing
Lifecycle Parts Pricing
Fortune 500 Diesel-Engine Manufacturer, Global Aftermarket
~$163m
Additional margin in year one
52,000
SKUs analysed across channels
Lifecycle-based parts pricing across four channels, with structured price bands, discount guidance and service-led bundles.
Industry
Global
Pricing · Distributor-Led · Industrial Manufacturing
End-to-End Pricing Strategy
US$330m Industrial Manufacturer, Distributor-Led Sales
+16pp
Profitability improvement
~80%
Of sales through distributors and dealers
A value-led pricing overhaul with a rebuilt discount and returns architecture, and a new in-house pricing function to own it.
Industry
Global
Pricing · Tender Markets · Power Systems
Tender Pricing and Win Rate
Power Systems Division of a Fortune 500 Company
1 tool
Tender price recommendation engine
Live
Win rate and margin dashboards
Regional price corridors and a recommendation tool with guardrails, shifting tender pricing from judgment-led to data-driven.
Industry
London, UK
Pricing · Private Equity Portfolio · Industrial
Pricing Improvement Program
Private Equity-Owned Welding Supply Manufacturer
5pp
Gross margin improvement
4
Rollout waves, 12 months
Rebuilt pricing discipline across six European markets. Recovered structural margin erosion caused by autonomous rep discounting.
Industry
Global
Segmentation · Agent Management · Industrial Manufacturing
Agent Segmentation & Sales Transformation
Industrial Casting Equipment Manufacturer
€7m
Additional sales in 6 months
3×
Pipeline from target customers
Built a potential-based segmentation across 125+ agents in 50+ markets. Coached agents to target high-potential accounts, generating €7m in new sales within six months.
Industry
Germany
AI & Growth · Commercial Intelligence · Medical Device Components
Building an AI Growth Engine
PE-Backed Medical Device Components Manufacturer
250+
Decision makers mapped
12 wks
To a managed customer engine
Built a four-layer AI commercial intelligence stack in 12 weeks, operator-led, without hiring an account manager. 15 of 16 platform makers engaged.
Industry
DACH Region
Pricing · Private Equity Portfolio · Industrial Manufacturing
Pricing Transformation & New Customer Growth
PE-Backed Specialty Films Manufacturer
€3.9m
Pricing opportunity identified
93%
Team capture commitment
Rebuilt transactional pricing across fourteen sales teams. Identified €3.9m in margin recovery and secured 93% team commitment within six months.
Industry
Singapore
Go-to-Market · Private Equity Portfolio · Specialty Materials
Asian Go-to-Market Strategy
Private Equity-Owned Premium Paper Supplier
2
New subsidiaries opened
2×
Regional sales growth
Designed and executed a market entry strategy across 50 Asian markets, leading to two new subsidiaries and sustained double-digit growth.
B2B Services
Germany
Sales Strategy · Homecare · B2B Services
Sales Transformation & Targeting Redesign
National Homecare Provider
22%
Commercial margin growth
1st
Time hitting target in 2 years
Redesigned sales targeting and built nurse-level dashboards to stop customer losses and redirect effort to high-margin segments. Hit commercial target for the first time in two years.
B2B Services
Europe, Americas, Middle East
Multi-Country Growth · PE-Owned · Industrial Services
Delivered Growth
+36%
Revenue, 24 months
4 → 20
Markets scaled, 16 verticals
24-month operator-led growth programme. Scaled service business from 4 pilot countries to 20 markets and 16 industry verticals, with profitability up 33% and new customers up 92%.
SaaS
London, UK
Ecosystem-Led Growth · Private Equity Portfolio · B2B SaaS
Ecosystem-Led Growth Transformation
PE-Backed Global Talent Assessment Platform
2.5×
ACV increase ($10K → $25K)
~$1M
Partner-influenced revenue
Built an integration partner ecosystem that grew ACV 2.5×, generated ~$1M in partner-influenced revenue at zero incremental headcount, and reduced churn 15% on integrated accounts.
SaaS
UK
International Expansion · Private Equity Portfolio · IP License Business
International Expansion Prioritisation Framework
PE-Backed Global Talent Assessment Provider
~60
Markets sequenced into one rollout plan
80%
Of international revenue in the top 10 markets
Built a market prioritisation framework that sequenced platform rollout across nearly 60 markets by product-market fit, institutional distance, and competitive intensity rather than headline TAM, during a service-to-SaaS transformation.
B2B Services
Southern Europe
GtN Optimisation · Consumer Healthcare · Revenue Growth Management
Gross-to-Net Optimisation
Consumer Healthcare Business
5–7pp
Gross margin improvement
>50%
Revenue absorbed by trade investments pre-programme
Delivered a full Gross-to-Net transformation for a consumer healthcare business, restructuring commercial conditions across pharmacy, wholesale, and e-commerce to recover 5–7pp of gross margin.
B2B Services
Italy
OPEX Optimisation · Private Equity Portfolio · Beverages
OPEX Optimisation & Operating Model Redesign
International Beverage Group
10–14%
OPEX baseline reduction
20
Initiatives mapped by feasibility
Identified a multi-million-euro OPEX opportunity at a PE-backed international beverage group, mapping 20 initiatives by feasibility and impact and sequencing quick wins to fund the transformational tier.
B2B Services
Munich, Germany
Pricing · Private Equity Portfolio · B2B Services
Value-Based Pricing Redesign
PE-Backed Professional Services Firm
4–6pp
EBITDA margin improvement
92%
Client retention maintained
Case study details coming soon.
B2B Services
Copenhagen, Denmark
GTM Strategy · Private Equity Portfolio · B2B Services
European Expansion Strategy
PE-Backed Staffing & Recruitment Platform
5
New markets launched
2.5×
Revenue growth in 18 months
Case study details coming soon.
B2B Services
London, UK
Segmentation · Private Equity Portfolio · B2B Services
Customer Segmentation & Account Prioritisation
PE-Backed Testing & Certification Provider
30%
More time on key accounts
12%
Cross-sell revenue increase
Case study details coming soon.
SaaS
London, UK
Pricing · Growth Equity · SaaS
Packaging & Pricing Optimisation
Growth-Stage HR Tech Platform
22%
ARPU increase
8pp
Net revenue retention uplift
Case study details coming soon.
SaaS
Berlin, Germany
GTM Strategy · Venture-Backed · SaaS
Product-Led to Sales-Led Motion
Series B Supply Chain SaaS
3×
Enterprise pipeline in 6 months
45%
Shorter sales cycle
Case study details coming soon.
SaaS
Amsterdam, Netherlands
Segmentation · Growth Equity · SaaS
ICP Definition & Territory Design
PE-Backed FinTech Platform
40%
Increase in qualified leads
2×
Rep quota attainment
Case study details coming soon.
Our team
OPERATORS, NOT ADVISORS
Every mandate is led by a Hirondl partner, working alongside your management team. The senior experts and principals on this page carry the delivery, operators we have worked with for years. Where an engagement requires specific depth, we add trusted senior operators from our vetted network, all working with Hirondl as independent professionals, engaged per mandate. We work senior-only by design: the analysis a junior team would produce is carried by our analytics team and AI tooling, so what you pay for is experience, not a learning curve.
Cécile George
Founder · London
20+ years delivering rapid revenue and margin growth. Former Operating Partner. Ex McKinsey, INSEAD.
Renata Vancini
Partner · Rome
15+ years business building from Fortune 500s to startups. Sales and pricing transformation specialist.
Gregor Cohnen
Partner · Munich
20+ years Private Equity value creation leadership as Operating Partner and C-Level. Complex B2B commercial problem solving at BASF, Aurelius and Paragon.
Todd Babbitz
Partner · Chicago
20+ years of commercial transformation leadership across North America. Marketing and Sales expert at McKinsey, Chief Delivery Officer at INSIGHT2PROFIT, former antitrust partner at McDermott Will and Emery.
Yabing Wu
Principal · London
13+ years B2B SaaS and GTM strategy. Former Deel and Thomas International. Ecosystem-led growth and international market entry specialist.
LinkedIn
Igor Milat
Head of AI & Analytics · Zagreb
Former McKinsey consultant. 20+ years in business building and commercial transformation. Leads Hirondl's AI and analytics capability.
LinkedIn
Luca Pelamatti
Senior Expert · Milan
Former Bain consultant. 10+ years driving top-line growth for multinationals and SMEs. Revenue Growth Management specialist.
LinkedIn
Thomas Dahl
Senior Expert · Copenhagen
Former McKinsey consultant. Analytics and modelling across commercial transformation engagements.
LinkedIn
Krishna Chaitanya
Senior Expert · London
Former Simon-Kucher consultant. Pricing projects and analytics across Private Equity-backed engagements.
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