Case studies

Restored cost coverage and productivity through a pricing configurator, a 12-lever surcharge catalogue and break-even utilisation steering.

Winning market share through faster certification turnaround and a single point of contact, with international potential mapped by account.

A Low / Target / High pricing methodology and a fit-for-purpose quoting tool, embedded where quotes happen and coached until the behaviour stuck.

Value-based parts pricing replacing cost-plus habit: part criticality, availability and willingness to pay, embedded in the CRM and ERP.

Lifecycle-based parts pricing across four channels, with structured price bands, discount guidance and service-led bundles.

A value-led pricing overhaul with a rebuilt discount and returns architecture, and a new in-house pricing function to own it.

Regional price corridors and a recommendation tool with guardrails, shifting tender pricing from judgment-led to data-driven.

Rebuilt pricing discipline across six European markets. Recovered structural margin erosion caused by autonomous rep discounting.

Built a potential-based segmentation across 125+ agents in 50+ markets. Coached agents to target high-potential accounts, generating €7m in new sales within six months.

Rebuilt transactional pricing across fourteen sales teams. Identified €3.9m in margin recovery and secured 93% team commitment within six months.

Designed and executed a market entry strategy across 50 Asian markets, leading to two new subsidiaries and sustained double-digit growth.

Redesigned sales targeting and built nurse-level dashboards to stop customer losses and redirect effort to high-margin segments. Hit commercial target for the first time in two years.

24-month operator-led growth programme. Scaled service business from 4 pilot countries to 20 markets and 16 industry verticals, with profitability up 33% and new customers up 92%.

Built an integration partner ecosystem that grew ACV 2.5×, generated ~$1M in partner-influenced revenue at zero incremental headcount, and reduced churn 15% on integrated accounts.

Built a market prioritisation framework that sequenced platform rollout across nearly 60 markets by product-market fit, institutional distance, and competitive intensity rather than headline TAM, during a service-to-SaaS transformation.

Delivered a full Gross-to-Net transformation for a consumer healthcare business, restructuring commercial conditions across pharmacy, wholesale, and e-commerce to recover 5–7pp of gross margin.

Identified a multi-million-euro OPEX opportunity at a PE-backed international beverage group, mapping 20 initiatives by feasibility and impact and sequencing quick wins to fund the transformational tier.