A Private Equity-backed welding manufacturer. Three years of transaction data. A structural pricing problem nobody had looked for. Here is what we found and how we fixed it.

Every PE-backed business is asking which AI tools to use in the commercial function. It is the wrong question, and answering it first tends to produce the same outcome. Here is what we do instead.

One of the key impact levers of AI in commercial functions isn't efficiency. It's how much further we can take things we were already doing, starting with market segmentation.