
London
Cécile George
Founder
20+ years delivering rapid revenue and margin growth. Former Operating Partner at a Private Equity house. Held both generalist consulting and independent expert roles for McKinsey and Company. Built and led global sales teams in B2B chemicals. Extensive experience operating businesses directly.

Rome
Renata Vancini
Partner Italy
15+ years of hands-on business building experience from Fortune 500s down to startups. Top-tier sales and marketing boutique consultancy background. Deep expertise in sales and pricing transformations across FMCG, industrial goods, and luxury.

Munich
Gregor Cohnen
Partner Germany
20+ years value creation leadership in private equity and industry as Operating Partner, Portfolio Director and C-Level Executive. Focus on design and execution of complex commercial transformations in B2B. Held both consulting and operational roles at BASF, Aurelius, Paragon Partners, and Private Equity portfolio companies across Europe.

London
Yabing Wu
Principal
13+ years international B2B SaaS experience spanning commercial leadership, partnerships, and GTM strategy across the UK, Europe, and China. Former senior commercial roles at Deel (pre-IPO Decacorn) and Thomas International (Private Equity-backed). Specialises in ecosystem-led growth for Private Equity-backed software businesses.
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Zagreb
Igor Milat
Head of AI & Analytics
Former McKinsey and Company consultant. 20+ years of experience in business building, commercial transformation, and consulting. Passionate about delivering impact from next generation technology across industrial and B2B markets.
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Milan
Luca Pelamatti
Senior Expert
Former Bain consultant. 10+ years driving top-line growth for multinationals and SMEs. Focus on commercial excellence and Revenue Growth Management in B2B2C environments across Europe.
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Copenhagen
Thomas Dahl
Senior Expert
Former McKinsey & Company consultant. Supports with analytics and modelling across commercial transformation engagements.
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London
Krishna Chaitanya
Senior Expert
Former Simon-Kucher & Partners consultant. Supports with pricing projects, analytics and modelling across Private Equity-backed engagements.
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