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Private Equity
Built for the hold period.
Not the pitch deck.

Hirondl embeds into your portfolio companies and drives commercial value from entry through to exit, measurable in EBITDA, not slide count.

We work the way
Private Equity works

Most consultants hand over a report. We stay in the business, manage the programme, and leave only once the numbers move.

01
Entry & 100-day plan

We map the commercial value creation opportunity in the first 90 days. AI-assisted data analysis helps us identify pricing and segmentation levers faster. Quick wins identified, VCP agreed, programme structured around your hold period.

02
Embedded transformation

Our partners work inside the business, not from a client service centre. We design and run the programme alongside management, removing blockers in real time.

03
Exit-ready capability

We build the capability into the organisation so the EBITDA improvement is defensible at exit. The team continues to perform after we leave.

What we get called in for

We run six core service lines, all built around measurable commercial impact in Private Equity-backed businesses.

Commercial Maturity Assessment

Pre-deal assessment of commercial value creation levers, covering pricing, sales effectiveness, and go-to-market opportunity before close.

Pricing transformation

Identifying and recovering structural margin leakage. Typically 2–4pp gross margin improvement in the first twelve months.

Sales force effectiveness

Redeploying rep time from admin to selling. Building performance management systems that surface outliers and drive accountability.

Go-to-market strategy

Opening new geographies or channels. From market assessment through to hiring plan, distributor selection, and first-year P&L.

Revenue growth management

Designing and embedding RGM frameworks across B2B2C businesses, including category, pack, and price architecture built for long-term margin.

Commercial leadership hiring

We define the headcount plan and build detailed role profiles for senior commercial hires. We then work alongside specialist headhunters to run the search, ensuring the brief is precise and the right candidate is secured.

Numbers which matter in Private Equity
150+
Engagements delivered across Europe since 2014
2–5pp
Revenue growth improvement
80%+
Client re-engagement rate
3–12mo
Typical engagement length, scaled to the transformation
Private Equity experience in the room

Our partners have held Operating Partner, portfolio company MD, and in-house Private Equity consulting roles, not just advisory mandates.

Cécile George
Cécile George
Founder

Former Operating Partner at a Private Equity house. McKinsey independent expert. Built and led global sales teams in B2B chemicals. 20+ years of commercial transformation delivery.

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Renata Vancini
Renata Vancini
Partner Italy

15+ years running commercial transformation projects across Private Equity-owned assets. Deep expertise in sales and pricing across FMCG, industrial goods, and luxury. Former top-tier sales and marketing boutique consultant.

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Gregor Cohnen
Gregor Cohnen
Partner Germany

20+ years value creation leadership. In-house consulting and operational roles at Aurelius and Paragon. Designed and executed complex B2B commercial transformations across Private Equity-backed portfolio companies.

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Get in touch

30 minutes. No slides. No pitch.

Tell us about the portfolio company and the commercial challenge. We'll tell you whether we're the right fit and what we'd do first.

OPERATORS, NOT ADVISORS

View team profiles →
Cécile George
Cécile George
Founder · London
20+ years delivering rapid revenue and margin growth. Former Operating Partner. Ex McKinsey, INSEAD.
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Renata Vancini
Renata Vancini
Partner · Rome
15+ years business building from Fortune 500s to startups. Sales and pricing transformation specialist.
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Gregor Cohnen
Gregor Cohnen
Partner · Munich
20+ years Private Equity value creation leadership. Complex B2B commercial transformations at Aurelius and Paragon.
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Yabing Wu
Principal · London
13+ years B2B SaaS and GTM strategy. Former Deel and Thomas International. Ecosystem-led growth and international market entry specialist.
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Igor Milat
Head of AI & Analytics · Zagreb
Former McKinsey consultant. 20+ years in business building and commercial transformation. Leads Hirondl's AI and analytics capability.
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Luca Pelamatti
Senior Expert · Milan
Former Bain consultant. 10+ years driving top-line growth for multinationals and SMEs. Revenue Growth Management specialist.
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Thomas Dahl
Senior Expert · Copenhagen
Former McKinsey consultant. Analytics and modelling across commercial transformation engagements.
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Krishna Chaitanya
Senior Expert · London
Former Simon-Kucher consultant. Pricing projects and analytics across Private Equity-backed engagements.
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Uthman Mahmood
Analyst · London
Warwick Business School Analyst.
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