Our capabilities
We build the commercial engines
Private Equity-backed
businesses run on.
Built for businesses where growth through commercial transformation is a priority.
Six capabilities
Six ways we create commercial value
We design, implement, and stay until the results are visible. Each capability is built around delivery.
Sales & GTM
Pricing
01
Commercial Value Creation Strategy & Implementation
Most businesses start a growth programme without a clear picture of where commercial value actually sits, or in what order to go after it.
We map it, prioritise it, build the plan, and stay to implement it. The overarching strategic foundation linking commercial opportunity to fund-level value creation, delivered, not just designed. Typical time-to-insight: 4–6 weeks.
02
GTM (Go-to-Market) Enhancement & Acceleration
Growth rarely comes from direct sales alone. Most businesses haven't built the full Go-to-Market infrastructure, the right channels, partners, and markets, to capture available opportunity.
Direct sales acceleration, channel management, ecosystem-led and partner-led growth, and international expansion.
03
Sales Operations & Org Design
Dashboards, CRM, MIS, salesforce structure, and incentive design, built to last after we leave.
04
Transaction & Value Pricing
Rep discounting erodes margins no one can see on a P&L. Value pricing helps to identify underpriced products & services.
We recover structural margin leakage, from quick wins to full transformation. Typical uplift: 2–5 percentage points, sustained after engagement close.
05
Price Setting & Architecture
Prices set by gut or history, not by value delivered. No clear logic linking product, customer, and price point, and for SaaS businesses, legacy per-seat models that leave significant revenue on the table as usage scales.
Target price setting, price architecture, and segmented pricing models that hold under commercial pressure. For SaaS, we design the shift from user-based to volume- or outcome-based models that capture value as customers grow.
06
Pricing Tools & Custom Tooling
Off-the-shelf solutions create workarounds. Price communication breaks down without the right infrastructure.
Custom pricing tools, Power BI dashboards, and CRM configurations that embed change permanently.
Sector strengths
B2B agnostic.
Sector-proven.
Sector-proven.
We operate across industries. Our deepest delivery track record sits in the sectors below.
Industry
B2B Services
SaaS
What this looks like in practice
Results we hold ourselves to
150+
engagements delivered across Europe since 2014
2–5pp
revenue growth improvement
80%+
client re-engagement rate
3–12mo
typical engagement length, scaled to the transformation
How we deliver
Why we succeed
in transformation
in transformation
Impact-first scoping
We focus on the levers that will actually move the number, not a 50-slide diagnostic.
Hands-on with the sales team
We coach reps individually on their own data, not from a classroom.
Flexible team model
From a single expert to a full delivery team, scaled to what the business needs.
Local language, local culture
We deliver in-market across the UK, France, Germany, Italy, Scandinavia and Eastern Europe.
Custom tooling, not slide decks
We build the dashboards, models and pricing tools that stay in use after we leave.
Built to hand over
We work alongside internal leaders so the change sustains without us.
Our team
OPERATORS, NOT ADVISORS
Cécile George
Founder · London
20+ years delivering rapid revenue and margin growth. Former Operating Partner. Ex McKinsey, INSEAD.
Renata Vancini
Partner · Rome
15+ years business building from Fortune 500s to startups. Sales and pricing transformation specialist.
Gregor Cohnen
Partner · Munich
20+ years Private Equity value creation leadership. Complex B2B commercial transformations at Aurelius and Paragon.
Principal · London
13+ years B2B SaaS and GTM strategy. Former Deel and Thomas International. Ecosystem-led growth and international market entry specialist.
LinkedIn
Head of AI & Analytics · Zagreb
Former McKinsey consultant. 20+ years in business building and commercial transformation. Leads Hirondl's AI and analytics capability.
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Senior Expert · Milan
Former Bain consultant. 10+ years driving top-line growth for multinationals and SMEs. Revenue Growth Management specialist.
LinkedIn
Senior Expert · Copenhagen
Former McKinsey consultant. Analytics and modelling across commercial transformation engagements.
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Senior Expert · London
Former Simon-Kucher consultant. Pricing projects and analytics across Private Equity-backed engagements.
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